MBA 707 focuses on written and oral communication skills, data analysis, critical thinking, and self-assessment which prepare students for the subsequent courses in the MBA program. In the course students are introduced to the Franklin University online learning management system, BlueQuill. They work on developing effective writing and presentation skills at levels necessary for successful graduate business study. Students are introduced to data analysis using relevant electronic business databases available through the University’s online library. They are also introduced to spreadsheet skills and writing style guidelines for effectively communicating applied business research.
MBA 711 introduces students to various functional areas within business organizations. This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. The course examines the critical opportunities and threats that arise for management from the analysis of external business conditions. Students learn to apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty. Several of the course assignments have been designed as starting points for the study of the core functional areas of business later in the program.
Managerial economics is the study of the application of economic theory and concepts to business decisions. This course builds upon the introductory economics material in MBA 711-Business Environment, including factors of production, supply and demand, degrees of competition (or market structures), macroeconomic indicators, money and the financial system, and international trade and finance. These micro- and macroeconomic topics are developed and explored in much greater depth in this course. In addition to the traditional managerial economics coverage of consumer demand and firm production in perfect competition, this course extends the study to include other market structures, such as oligopoly, and also places needed focus on the macro economy at both the national and multinational levels. The tools and approaches of economics are studied for their capacity to inform business decisions involving the product, firm, industry, and business cycle.
MBA 713 builds on MBA 711-Business Environment, where the importance of human resource management for understanding employee behavior and motivation and business leadership and decision making was introduced. In this course student understanding of working effectively with human resource professionals is further developed. Students examine the major drivers of organizational effectiveness and learn methods for enhancing human capital and employee motivation to ensure organizational success. The primary functions within human resources and how they interact within the organization are analyzed and strategies are introduced for collaborating with human resources to attract, develop, sustain, and retain employees in a competitive marketplace.
MBA 721 is designed to develop a working knowledge of both marketing theory and the practical application of innovative marketing strategies through assignments that seek to mirror the real world. The course explores the foundations and applications of the marketing mix of product, price, place, and promotion. In the course students learn to create a marketing strategy to position and differentiate offerings and brands. They analyze, compare, and evaluate the strategies and tactics of marketing a product in two countries or cultures and apply information gathering, measurement, and analysis to explore marketing opportunities relative to competition and the environment.
The subject of MBA 731 is operations management, a crucial organizational function that oversees processes that deliver an organization's products or services to customers. In this course students examine product processes, process improvement tools and techniques, supply chain and logistics, and interactions related to capacity and inventory. Students learn to evaluate processes using a systematic approach to improve efficiency and cost of quality. How total quality management, six sigma, and lean systems can improve overall the performance and quality of processes is also studied. In the course a variety of learning tools are utilized, such as case analysis and problem solving.
MBA 733 prepares future managers to fully grasp sophisticated financial and managerial accounting concepts and be able to apply them in their day-to-day responsibilities. The course also exposes students to the intricacies of corporate governance and asset management. Students study the foundational aspects of financial accounting (including professional structure), the interrelationships of financial statements, and multiple forms of financial analysis. Additionally, the functional aspects of managerial accounting are covered, including planning, decision-making, and performance evaluation.
MBA 737 examines business finance, including both corporate financial management and investments. Building upon prior course work in business environment and financial accounting, this core course in finance provides the concepts and tools for the rigorous analysis of financial decisions based on fundamental principles of modern financial theory. Topics covered include financial statement analysis, stock and bond valuation, interest rate determination, capital budgeting, risk and return, and capital asset pricing. In addition to the study of managerial finance, students participate in a team project that emulates the equity analyst role in valuing a corporation and making investment portfolio decisions.
MBA 741 serves as the capstone for all the preceding courses in the program. The assignments and activities challenge students to draw upon and integrate knowledge from all the previous MBA coursework. The primary emphasis is in the areas of organizational strategy and change leadership. The course begins by exploring the "big-picture" view of strategy and its concepts and tools and then examines strategic thinking, implementation, and learning and their application in the active participation in GLO-BUS, an Internet-based business simulation in which student teams manage a business and compete with other MBA students from around the world.