MBA 721 is designed to develop a working knowledge of both marketing theory and the practical application of innovative marketing strategies through assignments that seek to mirror the real world. The course explores the foundations and applications of the marketing mix of product, price, place, and promotion. In the course students learn to create a marketing strategy to position and differentiate offerings and brands. They analyze, compare, and evaluate the strategies and tactics of marketing a product in two countries or cultures and apply information gathering, measurement, and analysis to explore marketing opportunities relative to competition and the environment.